Testimonials
Just like fine wine, writing for the web is a combination of art and science. The art of writing for the web is the creativity that is infused into your content with nuances and flavours that makes reading enjoyable and interesting. The science is understanding how people use the web – where they look, how they scan and in being strategic in how you organize and present your content on the page.
Here are my wine inspired tips!
1. No one likes a cloudy wine. Make your writing crisp, clean and clear. As soon as someone gets bogged down in flowery words, you will loose them and they won’t hear your message or won’t bother learning more.
2. Don’t water it down. Every sentence should provide rich information and be an important part of the message and story. This means the writing should be tight — don’t repeat yourself. Make your point and move on.
3. All great wines have a personality. Give your writing character by letting your brand personality shine through. Stiff and impersonal is not interesting to read and get’s boring very fast.
4. Each sip should have flavour. We live in distracting times so every sentence should leave readers wanting more (another sip!). Use some clever writing techniques to keep your reader interested. Keeping your writing rich yet without extra words or meaningless drivel will keep your readers rivited or at least have them read more of your content.
5. Pairings are important. Wine lovers know that when you pair the right wine with the right food, both become even more enjoyable. Pair your writing with the right images, layout and functionality to give your users a great experience.
In this crazy, hurried world with millions of pages of content generated each day, why don’t you strive to make your content as enjoyable and memorable as a fine wine!
Just like fine wine, writing for the web is a combination of art and science. The art of writing for the web is the creativity that is infused into your content with nuances and flavours that makes reading enjoyable and interesting. The science is understanding how people use the web – where they look, how they scan and in being strategic in how you organize and present your content on the page.
Here are my wine inspired tips!
1. No one likes a cloudy wine. Make your writing crisp, clean and clear. As soon as someone gets bogged down in flowery words, you will loose them and they won’t hear your message or won’t bother learning more.
2. Don’t water it down. Every sentence should provide rich information and be an important part of the message and story. This means the writing should be tight — don’t repeat yourself. Make your point and move on.
3. All great wines have a personality. Give your writing character by letting your brand personality shine through. Stiff and impersonal is not interesting to read and get’s boring very fast.
4. Each sip should have flavour. We live in distracting times so every sentence should leave readers wanting more (another sip!). Use some clever writing techniques to keep your reader interested. Keeping your writing rich yet without extra words or meaningless drivel will keep your readers rivited or at least have them read more of your content.
5. Pairings are important. Wine lovers know that when you pair the right wine with the right food, both become even more enjoyable. Pair your writing with the right images, layout and functionality to give your users a great experience.
In this crazy, hurried world with millions of pages of content generated each day, why don’t you strive to make your content as enjoyable and memorable as a fine wine!
Just like fine wine, writing for the web is a combination of art and science. The art of writing for the web is the creativity that is infused into your content with nuances and flavours that makes reading enjoyable and interesting. The science is understanding how people use the web – where they look, how they scan and in being strategic in how you organize and present your content on the page.
Here are my wine inspired tips!
1. No one likes a cloudy wine. Make your writing crisp, clean and clear. As soon as someone gets bogged down in flowery words, you will loose them and they won’t hear your message or won’t bother learning more.
2. Don’t water it down. Every sentence should provide rich information and be an important part of the message and story. This means the writing should be tight — don’t repeat yourself. Make your point and move on.
3. All great wines have a personality. Give your writing character by let your brand personality shine through. Stiff and impersonal is not interesting to read and get’s boring very fast.
4. Each sip should have flavour. We live in distracting times so every sentence should leave readers wanting more (another sip!). Use some clever writing techniques to keep your reader interested. Keeping your writing rich yet without extra words or meaningless drivel will keep your readers rivited or at least have them read more of your content.
5. Pairings are important. Wine lovers know that when you pair the right wine with the right food, both become even more enjoyable. Pair your writing with the right images, layout and functionality to give your users a great experience.
In this crazy, hurried world with millions of pages of content generated each day, why don’t you strive to make your content as enjoyable and memorable as a fine wine!
Just like fine wine, writing for the web is a combination of art and science. The art of writing for the web is the creativity that is infused into your content with nuances and flavours that makes reading enjoyable and interesting. The science is understanding how people use the web – where they look, how they scan and in being strategic in how you organize and present your content on the page.
Here are my wine inspired tips!
1. No one likes a cloudy wine. Make your writing crisp, clean and clear. As soon as someone gets bogged down in flowery words, you will loose them and they won’t hear your message or won’t bother learning more.
2. Don’t water it down. Every sentence should provide rich information and be an important part of the message and story. This means the writing should be tight — don’t repeat yourself. Make your point and move on.
3. All great wines have a personality. Give your writing character by let your brand personality shine through. Stiff and impersonal is not interesting to read and get’s boring very fast.
4. Each sip should have flavour. We live in distracting times so every sentence should leave readers wanting more (another sip!). Use some clever writing techniques to keep your reader interested. Keeping your writing rich yet without extra words or meaningless drivel will keep your readers rivited or at least have them read more of your content.
5. Pairings are important. Wine lovers know that when you pair the right wine with the right food, both become even more enjoyable. Pair your writing with the right images, layout and functionality to give your users a great experience.
In this crazy, hurried world with millions of pages of content generated each day, why don’t you strive to make your content as enjoyable and memorable as a fine wine!