smart marketing

Blog: Smart Marketing

Competing for people’s attention?
Don’t know what to say and how to say it?
Want to build a positive image and a great brand?

This blog shares our ideas on how you can use the five basic building blocks of smart marketing/communications to connect with your audience and build a great brand. It is not complicated.

February 21, 2012
Family Day Message

Some of us in enjoyed Family Day on Monday, February 20 — it is a day to spend with our children, parents, siblings and maybe your pet or friends. For me, it is a day to remember the importance of family …
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February 14, 2012
Kiss me now or lose me forever….

Remember sound bites? In public relations the rule was that you must get your point across in eight seconds or you’ll lose your audience. What about now, when so much of how we communicate is by writing?  Just as broadcast quotes …
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February 8, 2012
It’s not about you

One of the hardest things to do when you are developing your message is to remember that  you should not be talking about your company, your products or your services. It is not about you – it is about your …
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January 16, 2012
Twitter etiquette – yes there is such a thing!

When I first began using Twitter it was mainly to follow others. I found it somewhat  intimidating at first — like entering a room where there is a number of people carrying on conversations around but you are not yet …
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Our Services: Build a great brand »
Vision + Strategy + Principles = Smart Communications