corporate social responsibility

Blog: Corporate Social Responsibility

Wouldn’t it be great if your organization could improve its triple bottom line – people, planet and profit?
How can you engage all stakeholders in your efforts to build a sustainable business?
How can you ensure your organization meets its sustainable goals and that your work contributes to a better brand?

This blog shares our ideas on how you can use the five basic building blocks of smart marketing/communications to build a more sustainable organization. It is not complicated.

February 9, 2012
One Good Apple

Apple is notoriously secretive about some of its activities including where its products are made. Recently it removed the cloak of secrecy around its suppliers for the iPhone, iPad and other products. This increased transparency was just one of a number of …
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November 8, 2011
pebbles

Canadians have a reputation of being modest – we don’t like  to toot our own horn or boast about our accomplishments. The Globe and Mail recently told the story of Carol Newell, a philanthropist who secretly donated more than $60 …
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September 2, 2011
Lessons from Dr. Seuss

One of our favourite bedtime stories is the The Lorax by Dr. Seuss. The story is about the ‘Lorax’ who tries to prevent the ‘Once-ler’ from wiping out the Truffla trees and ruining the habitat of the Humming-Fish, Bar-ba-loots, and Swomee-Swans. …
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August 12, 2011
Get Naked to Get Green

It is important to expose your goals, efforts, and results by being honest, open, and straightforward in your communications about corporate sustainability. Transparency should be an important component of your organization’s plan to green its business practices and to become a …
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Our Services: Construct a more sustainable organization »
Vision + Strategy + Principles = Smart Communications