Blog

February 21, 2012
Family Day Message

Some of us in enjoyed Family Day on Monday, February 20 — it is a day to spend with our children, parents, siblings and maybe your pet or friends. For me, it is a day to remember the importance of family …
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Category: Smart Marketing

February 14, 2012
Kiss me now or lose me forever….

Remember sound bites? In public relations the rule was that you must get your point across in eight seconds or you’ll lose your audience. What about now, when so much of how we communicate is by writing?  Just as broadcast quotes …
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Category: Blog, Smart Marketing

February 9, 2012
One Good Apple

Apple is notoriously secretive about some of its activities including where its products are made. Recently it removed the cloak of secrecy around its suppliers for the iPhone, iPad and other products. This increased transparency was just one of a number of …
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Category: Corporate Social Responsibility

February 8, 2012
It’s not about you

One of the hardest things to do when you are developing your message is to remember that  you should not be talking about your company, your products or your services. It is not about you – it is about your …
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Category: Blog, Smart Marketing
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