All organizations depend on communications to achieve their goals – our smart approach shows you how.

Building a strong brand by connecting with your customers, employees, or your community (local or global) takes a straightforward approach that follows tried and true communications principles.

The world is complicated: businesses struggle daily with change,  people are busy, we are bombarded by messages, technology seems to be changing the game faster than ever before.

What makes us smart?

• We understand what strategy is really all about – it is about knowing what you want to achieve and building a road map to get the results you want.
• We understand how to get your message across and how to connect.
• We understand what it takes to build a strong brand, a winning corporate culture and a great reputation.

Experience Counts!

Our 20 years of experience includes a wide variety of work: from public to private, from small business to large, multinational corporations and big government departments. We have worked on small, focused initiatives and massive cultural change. We have worked in areas as diverse as finance, nuclear medicine, high technology to military and police organizations. And, we have led the development of every marketing/ communications tool imaginable.

Performance

Performance is about energy, commitment, caring, and excellence. These qualities define the way we work and the proof is in the results we achieve for our clients. We provide excellent customer service, attention to detail, and consider ourselves a member of your team.

Andrea has an innate ability to solve any communications challenge with practical, straightforward advice and guidance. She asks the right questions and is able to quickly understand how to help an organization reach its goals through smart communications.

An original and creative thinker, she is a talented writer and is able to craft relevant, attention grabbing messages. Those who work with her, enjoy her energy, enthusiasm and her commitment.

She is an expert advisor and makes a valuable contribution to executive teams with advice and guidance related to brand management, corporate image, change, communications tactics, messaging, and marketing effectiveness.

A consistent originator of innovative and practical approaches, she has extensive experience in developing strategies and plans that provide the foundation for exceptional results.

With experience in public and private organizations ranging in size from small business to multinational corporations and large government departments, she is adaptable to any environment. She is known for her ability to hit the ground running and to quickly grasp new and complex subjects and problems.

Andrea is a high performer who consistently delivers results with high quality, creative, and effective marketing and communications strategies and tactics. Strong project management skills have been behind the successful production of every communications product imaginable. With an eye for the bottom line, excellent customer service, attention to detail, and a team-player attitude, she brings a winning, energetic style to any project.

Expertise

Employee Communications
strategies and plans • change management (technology, structures and processes) • mergers and acquisitions • internal branding • recognition and reward programs • intranets and other communications tools • web 2.0 for innovation and collaboration

Marketing
marketing strategies (B2B and B2C) • brand development • web strategy, content and design • web marketing and search engine optimization • social media • public and media relations • newsletters and blogs • print materials • video

Corporate Sustainability
community relations • environmental programs • values and ethics • corporate sustainability reporting