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Smart Marketing
Are you under pressure to increase sales?
Competing for people’s attention?
Need to connect with your audience?

Build a great brand »
Corporate Social Responsibility
Wouldn’t it be great if your organization could
improve its triple bottom line – people, planet
and profit?

Construct a more sustainable organization »
Employee Communications
Do your employees share your vision?
Want to improve performance, morale, and corporate culture?

Create a great place to work »
recent blog posts

March 28, 2013
Communicating your message – the power of three

A message contains information that you want to convey to your audience. To be heard, your message must be clear, straightforward, and designed to have an impact. Key messages are the most important things you want to get across. They …
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August 23, 2012
The Big Wave

About a year ago, I wrote a blog post called Pebbles. It was about how providing leadership can create ripple effects. Well, I dropped a pebble in my community and it became a big wave. I thought I would share …
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November 13, 2014
Barriers to Change

The Berlin Wall fell twenty-five years ago on November 9, 1989. To mark the anniversary, more than a million people gathered to celebrate an amazing moment in world history and as the Globe & Mail reported, “to remember its lessons.” …
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Vision + Strategy + Principles = Smart Communications